Boulder | As You Wish

As You Wish Boulder, specializing in lifestyle management, personal assistance, event planning, day-of wedding coordination, and concierge services. Serving Boulder, Broomfield, Erie, Longmont, Lafayette, Louisville, and Niwot.

YOUR BOULDER PERSONAL ASSISTANT

As You Wish Boulder launched in 2024 under the ownership of Sarah Bracken. This Boulder County-based Personal Assistant & Luxury Concierge specializes in lifestyle management offering customized personal assistance, event planning, day-of wedding coordination, and concierge services.

We are so excited to continue in the As You Wish tradition of shaping affordable luxury and freedom for individuals, families and businesses in the Boulder area.

As You Wish Boulder is Independently Owned and Operated

Personal Assistance

We specialize in lifestyle management

so you don't have to. Client wishes may include, but are not limited to:

Gift shopping

Errand running

Holiday planning

Move coordination

Home organization

Vendor Management

...and more!

CU Services

Facilitating student and parent needs, but are not limited to:

Move in & out

Graduation Parties

Vehicle Maintenance

Mom away from home

Errands & Grocery Shopping

Dorm & Student Housing Set up and Decor

Events

We have close relationships with Denver’s best venues and vendors to make sure every detail is covered!

Personal Soirees

Corporate Events

Holiday Parties

Restaurant Openings

Bar & Bat Mitzvahs

Golf Tournaments

Baby Showers

Dispensary Parties

Sporting Events

Graduation Celebrations

...and More!

Day of Weddings

Our professional coordinators take care of all day of logistics, timelines, and vendor planning to make sure our couples enjoy every moment of their special day.

Meet the Boulder Team

Sarah Bracken

Franchise Owner
sarah@asyouwishlifestyle.com

Sarah is a Boulder native making her the ideal owner of As You Wish Boulder. Sarah is excited to assist her network and beyond to enhance their every day life providing exceptional lifestyle management and personal assisting services. After working as a global brand strategist for over a decade, Sarah left the world of marketing consulting to focus on her true passion- non-profit work. Combining her background in PR, marketing and innovation with her desire to give back, Sarah founded The Kidconscious Project in 2017 to connect Denver kids ages 6-12 with opportunities to develop resilience, self-sufficiency and citizenship.

She is the mom of three and is an avid tennis player and ski instructor for Vail Resorts, specializing in teaching kids. Sarah has a BA and MBA from Vanderbilt University.

Samantha Watts

Lifestyle Coordinator
samantha@asyouwishlifestyle.com

Originally from Minnesota, Samantha now calls Colorado home as she has lived here for more than half her life. With a background in Exercise Physiology and a career in Personal Training for over 20 years, she was ready for a change when her youngest daughter entered school. By chance, she stumbled upon As You Wish and now gets to combine both worlds.

It is hard to work on your body and mind where there is physical and mental clutter to address. Once you meet Sam, you will see she practices what she preaches; how you do anything is how you do everything. While managing both the team and the client, Samantha strives to always take a "down to earth approach"- whether it is organizing a space or the full spectrum of relocations.

When Samantha is not organizing, she loves spending time with her family (two young daughters + husband + their dog), trail running, camping, rafting or exploring in the mountains year-round.

Claire Coleman

Event Planner

claire@asyouwishlifestyle.com

Originally from a small town across the pond in the UK, Claire holds an impressive background in travel logistics, complex planning and event management.

A role in entertainment travel, organizing travel logistics for high profile bands and music artists on global tours, brought her to Los Angeles where she worked for 5 years and progressed into a supervisory role. After meeting her husband and starting a family she made the move to beautiful Colorado in 2021.

With a desire to expand her skill set and serve others, Claire has pursued an entrepreneurial journey over the past few years, owning her own business serving wedding professionals with marketing and design projects. A continued passion for the event industry also led her to begin working as an Event Manager for a nearby venue.

With her exceptional organization skills, creative flair and keen attention to detail she is so excited to join the As You Wish Boulder team to help clients execute memorable events and save valuable time with personalized assistance services.

Outside of her professional life Claire loves exploring the mountains of Colorado, hiking, biking, paddle boarding, spending time with her family and zumba dancing!

Our Mission

At As You Wish, we shape affordable luxury and freedom in every facet of your life. We're more
than a service; we're your peace-makers and time guardians. Our mission is to elevate your
daily routine into an extraordinary, stress-free experience, delivering a tailor-made lifestyle
that's a true reflection of you.

Our Vision

As You Wish envisions a world where exceptional service is the norm. Our vision is to be your silent powerhouse, enhancing your lifestyle while always keeping you in control. With us, 'having it all' is not a dream, it's a promise.

Featured Articles & Podcasts

Voyage Magazine: Conversations with Sarah Bracken

As You Wish Boulder franchise owner Sarah Bracken was interviewed by Voyage Magazine about her story from As You Wish client to As You Wish franchise owner. Sarah has always had a passion for the business model, mission and values. Her deep rooted connection to the Boulder community brought it to reality. Read more on Sarah's journey to As You Wish here!

What Our Clients are Saying

"I'm a busy entrepreneur who often needs random help at random times. As You Wish has reliably pulled through to help me with an entire spectrum of tasks. I have worked with As You Wish for several years and have found them to be detail oriented, responsive, and very professional."

-Boulder Client

"Sarah and her entire team at As You Wish in Boulder are phenomenal! They are on top of all requests, easy to work with and execute to perfection. They are a trusted team that really cares about the service they provide to their clients. We highly recommend their professional service!"

-Boulder Client

“Allison Welch has the ability to anticipate my needs and manage my business schedule. Much of this required coordination with my various households, charitable organizations, events and galas. Her elegant demeanor, positive attitude, high energy and great organizational skills are what make her an essential right hand. I Miss her!”

-Charlotte Moss
Interior Decorator
New York, New York

A Personal Assistant: The Perfect Gift of Time!

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