
About Us
Established in 2010, As You Wish is a full-service personal assistant, event planning, and day-of-wedding coordination firm serving the US.
We handle everything from errands, concierge, organizing, moving management, to corporate and personal events and day of wedding coordination with the utmost professionalism and confidentiality.
As You Wish continues its journey, inspiring all to live a life less ordinary.
Our Mission
At As You Wish, we shape affordable luxury and freedom in every facet of your life. We're more than a service; we're your peace-makers and time guardians. Our mission is to elevate your daily routine into an extraordinary, stress-free experience, delivering a tailor-made lifestyle that's a true reflection of you.
Our Vision
As You Wish envisions a world where exceptional service is the norm. Our vision is to be your silent powerhouse, enhancing your lifestyle while always keeping you in control. With us, 'having it all' is not a dream, it's a promise.
Our Values
Integrity in every action
Respect in every relationship
Confidential care in every commitment
Empathy in understanding every situation
Cultivating limitless living

Meet the Minds Behind
As You Wish Lifestyle
A Trusted Network Committed to You!

Allison Welch
CEO & Founder
Allison Farrar Welch is the visionary behind As You Wish Lifestyle. With over a decade of experience in event planning and executive assistance, she founded the brand in 2010. Her unique blend of personalized and efficient services has led to successful events from New York to Aspen. Allison holds a Marketing degree from Coastal Carolina University and a Meeting & Event Planning certification from the University of North Carolina. Outside of her professional life, she is active in Denver charities and enjoys yoga, hiking, and family time.

Bryn Zitnik
Partner & COO
Bryn Thompson joined As You Wish Lifestyle to assist with franchise operations and support our continued expansion into new markets. Bryn brings the perfect blend of hospitality, sales, and technology operation experience. She has worked with multiple companies on their global expansion goals, operation models, and opening new markets. In her spare time, Bryn enjoys skiing, hanging with her nephews, playing tennis, and completing home projects.