

WHO WE ARE
Established in 2010, As You Wish is a full service personal assistant, event planning, and concierge firm. We handle everything from errands, organizing, relocation, home away care, vehicle assistance and personal events with the utmost professionalism and confidentiality.
Allison Welch, Principal
After working as a personal assistant, event planner and household manager for more than a decade, Allison Farrar Welch founded As You Wish in 2010. Allison’s passion for planning and organizing, as well as her signature blend of personalization and seamless household management services, has enabled her to successfully build a scalable franchise brand.
Allison earned her Bachelor’s degree in Marketing from Coastal Carolina University. She is involved with various charities around Denver and enjoys yoga, hiking and spending time with her family and friends.


Amy Platten,
Franchisee Onboarding
Colorado Native, Amy Platten, has always had an entrepreneurial spirit. In 2015, Amy became the director of operations for a salon Franchise in Denver. Since then, Amy and her husband John, have owned and overseen franchise operations in Colorado, Houston, Michigan, and Toronto.
Amy's enthusiasm, integrity, and dedication to her clients and community has earned her significant success and recognition. She epitomizes professionalism and diligence. Her attention to detail ensures all her clients and business transactions receive the highest quality of service.
In her free time, Amy loves to travel, paddle board, hike, ski and spend time with her family.
Barrett Welch, Director Finances and Operations

As our Director of Finance & Operations and husband of our founder Allison, Barrett brings with him 15 years of corporate finance experience, as well as an intimate behind the scenes knowledge of the As You Wish business model.
Originally from East Grand Rapids, MI, Barrett attended Aquinas College where he earned his bachelor’s degree in Accounting & Business Administration. Following college and several years in public accounting, Barrett made the move to Colorado after accepting a corporate finance position with Vail Resort’s private club division. Since then, Barrett has worked for some Colorado’s largest companies throughout various industries, most recently as the assistant controller for a multi-national company based here in Denver. Barrett enjoys spending time with family and enjoying Colorado.